Fidelity Life Association's Rapid Decision Reduces Underwriting To a Matter of Days

OAK BROOK, IL., August 26, 2006—Continuing its 110-year history of innovation in the life insurance industry, Fidelity Life Association today announced the launch of its Rapid Decision underwriting process which reduces underwriting time to days—not months—to offer customers a fast, hassle-free purchase experience. Utilizing web-based technology and the active involvement of underwriters on a recorded call with prospective customers, Rapid Decision allows customers to obtain life insurance without exams, tests, waiting periods or processing delays at rates that are far more competitive than other companies using a quick issue process.

"Our Rapid Decision process has been developed by experts who have the knowledge and experience to provide solutions that are both forward-looking and practical," said George Vlaisavljevich, Chief Marketing officer for Fidelity Life. "We work closely with an exclusive and limited distributor base to develop products that meet the needs of their customers. As a result, distributors who work with us have total access to our decision-makers."

Currently, Fidelity Life employs its Rapid Decision underwriting process to an accept/decline model on two of its products—a term product with both standard and select rates as well as a graded death benefit term or whole life product. Cases that cannot be approved or denied right away will be withdrawn until the necessary information is submitted.

"Fidelity Life's Rapid Decision offers customers a hassle-free insurance application experience at very competitive rates," Vlaisavljevich continued. "As a distributor-centric insurer, we know that our competitive rates combined with quick turn-around translate into more sales for agents and faster commission payments."